5
Direct competitors documented
5
Competitors running Meta Ads
2
Competitors without a website
01 — OVERVIEW
Conducted competitor research across Facebook, Instagram and websites for the 'Learn English in Kerala' market. Analysed Meta Ads activity, competitor positioning, SEO keywords and Google SERP competitors to identify direct competitors and market opportunities.
02 — OBJECTIVE
Identify competitors, evaluate their strengths and weaknesses, and discover opportunities for business growth.
Campaign type: Competitor research
04 — WORK PERFORMED
- Researched competitor websites
- Reviewed social media presence
- Analysed content strategies
- Compared marketing activities
- Documented findings and recommendations
05 — STRATEGY
- English Mithra — englishmithra.in, Ernakulam — spoken English training and communication courses — Meta Ads active
- EduSLive — eduslive.com, Payyanur — spoken English, online learning and tutoring services — Meta Ads active
- One Tutor Learning — onetutorlearn.com, Kollam — online English learning and training programs — Meta Ads active
- Pink English — no website, Kochi — spoken English coaching and language training — Meta Ads active
- BBC Spoken English Centre — no website, Kollam — spoken English coaching and communication development — Meta Ads active
06 — PERFORMANCE
- Direct competitors documented5
- Competitors running Meta Ads5
- Competitors without a website2
07 — TOOLS
- Google Search
- ChatGPT
- Google Sheets
- Social Media
- Meta Ad Library
08 — KEY LEARNINGS
Every documented competitor was active on Meta Ads, while two had no website at all — an opening for a brand that pairs paid social with a properly optimised site.
Next project
SEO Keyword Research