Portfolio

My Work

Campaign and research projects with results taken directly from the campaign reports and research documents. Each result is a documented campaign result from the provided campaign screenshots.

Meta Ads performance overview for Yumms Treats showing 625 messaging conversations started, ₹5.97 per conversation and ₹3,728.87 amount spent
Meta Ads

Yumms Treats

Meta Ads messaging campaign built to start direct Instagram conversations with potential customers.

Key result: 625 messaging conversations at ₹5.97 each

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Meta Ads performance overview for Reigate Builders showing 536 messaging conversations started, ₹2.00 per conversation and ₹1,072.61 amount spent
Meta Ads

Reigate Builders

Messaging campaign for a builder brand, focused on turning ad spend into direct customer enquiries.

Key result: 536 messaging conversations at ₹2.00 each

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Meta Ads performance overview for BNI Malappuram showing 8,583 Instagram profile visits, ₹0.76 cost per result and ₹6,528.43 amount spent
Meta Ads

BNI Malappuram

Awareness-driven Meta Ads campaign built to send qualified traffic to the Instagram profile.

Key result: 8,583 Instagram profile visits at ₹0.76 each

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Meta Ads performance overview for Brand Value India showing 9,692 Instagram profile visits, ₹0.77 cost per result and ₹7,499.94 amount spent
Meta Ads

Brand Value India

Profile visit campaign focused on growing brand visibility on Instagram through the month of July.

Key result: 9,692 Instagram profile visits at ₹0.77 each

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Meta Ads performance overview for Royal Glass Hardware showing 4,836 Instagram profile visits, ₹0.80 cost per result and ₹3,862.95 amount spent
Meta Ads

Royal Glass Hardware

Local retail brand campaign built to increase Instagram profile visits and visibility.

Key result: 4,836 Instagram profile visits at ₹0.80 each

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Meta Ads performance overview showing 173 leads from a form, ₹21.40 per lead and ₹3,701.47 amount spent
Meta Ads

Kuoda Digital Solutions

Lead generation campaign using a Meta instant form to collect enquiries directly inside the platform.

Key result: 173 leads at ₹21.40 per lead

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Prestige Group buyer persona and Meta Ads strategy research sheet covering audience research, pain points, Facebook and Instagram behaviour, buying triggers, Meta interest targeting, competitor analysis and strategy recommendations
Research

Audience Research & Buyer Persona — Prestige Group

Buyer persona and Meta Ads strategy research covering demographics, pain points, platform behaviour and interest targeting.

Key result: Full persona + Meta Ads strategy recommendations

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Competitor analysis case study sheet listing competitors, websites, locations, Meta Ads activity and SEO keywords for the learn English in Kerala market
Strategy

Competitor Analysis — Learn English in Kerala

Competitor research across websites, social media, Meta Ads activity and SEO keywords in the spoken English training market in Kerala.

Key result: 5 direct competitors documented with Meta Ads activity

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Keyword research project sheet showing brainstorming, auto suggestions, related searches and a keyword table with search volume, SEO difficulty, paid difficulty and cost per click
SEO

SEO Keyword Research

Keyword research for digital marketing services in Kannur, from brainstorming through to SERP and Keyword Planner comparison.

Key result: 8 target keywords mapped with difficulty and CPC

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