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Digital marketing articles

Educational articles based on the way I work — reading campaign data, building personas, researching keywords and comparing platforms.

Local SEO · 5 September 2026 · 5 min read

How to Choose a Digital Marketing Professional in Kannur

Hiring for digital marketing in Kannur is mostly a judgement about evidence. Here are the checks I would make before signing anything.

Local SEO · 4 September 2026 · 5 min read

For most local businesses in Kannur, the map listing brings more calls than the website does. It is also the part most people leave half-finished.

Local SEO · 3 September 2026 · 6 min read

Local SEO is unglamorous and mostly repetitive. That is exactly why so few businesses finish it — and why it still works.

Meta Ads · 12 August 2026 · 6 min read

Three numbers sit at the top of every Meta Ads performance overview. Here is how I read them, and what the daily curve underneath adds.

Meta Ads · 13 August 2026 · 5 min read

Cost per result is the most quoted number in Meta Ads and the easiest one to compare incorrectly. Here is how I use it.

Research · 14 August 2026 · 6 min read

A persona is not a character sketch. Done properly it is a targeting document you can take straight into Meta Ads Manager.

Strategy · 15 August 2026 · 5 min read

Competitor analysis is not a list of names. It is a comparison built so that gaps become obvious.

SEO · 16 August 2026 · 6 min read

Keyword research does not need expensive tooling to start. It needs a repeatable order of steps.

Experience · 17 August 2026 · 7 min read

Six documented campaigns, three objectives and ₹26,394+ of ad spend later, these are the things that actually mattered.