Meta Ads
Yumms Treats
Meta Ads messaging campaign built to start direct Instagram conversations with potential customers.
Key result: 625 messaging conversations at ₹5.97 each
View Case Study AI-Integrated Digital Marketing
VINOD KANNA M
Digital Marketing Professional
I plan, run and analyse Meta Ads campaigns and research-led marketing work — from messaging and lead-generation ads to buyer personas, competitor analysis and keyword research. Every result on this site comes from documented campaign data.
₹26,394+
Documented ad spend managed
Performance Highlights
Real campaigns, real numbers
Every figure below is taken directly from Meta Ads Manager performance overviews.
0
Leads Generated
Kuoda Digital Solutions
Documented campaign result
0
Messaging Conversations
Yumms Treats
Documented campaign result
0
Messaging Conversations
Reigate Builders
Documented campaign result
0
Instagram Profile Visits
Brand Value India
Documented campaign result
0
Instagram Profile Visits
BNI Malappuram
Documented campaign result
₹0+
Documented Campaign Ad Spend
Combined, in ₹
Documented campaign result
What I work on
Meta Ads Campaigns
Messaging, Instagram profile visit and lead-generation campaigns planned, monitored and analysed on Meta Ads Manager.
SEO & Keyword Research
On-page and off-page SEO, keyword research with Semrush and Google Search Console, and SERP research.
Audience & Competitor Research
Buyer personas, demographic and interest analysis, pain points, buying triggers and competitor positioning.
AI-Integrated Marketing
Using AI tools inside research, content planning and campaign workflows to move faster with better structure.
Portfolio
Featured work
Meta Ads
Reigate Builders
Messaging campaign for a builder brand, focused on turning ad spend into direct customer enquiries.
Key result: 536 messaging conversations at ₹2.00 each
View Case Study
Meta Ads
BNI Malappuram
Awareness-driven Meta Ads campaign built to send qualified traffic to the Instagram profile.
Key result: 8,583 Instagram profile visits at ₹0.76 each
View Case Study
Meta Ads
Brand Value India
Profile visit campaign focused on growing brand visibility on Instagram through the month of July.
Key result: 9,692 Instagram profile visits at ₹0.77 each
View Case Study
Meta Ads
Royal Glass Hardware
Local retail brand campaign built to increase Instagram profile visits and visibility.
Key result: 4,836 Instagram profile visits at ₹0.80 each
View Case Study
Meta Ads
Kuoda Digital Solutions
Lead generation campaign using a Meta instant form to collect enquiries directly inside the platform.
Key result: 173 leads at ₹21.40 per lead
View Case StudySkills
Digital Marketing
- Meta Ads
- Google Ads
- Social Media Marketing
- Content Marketing
- Content Planning
- Email Marketing
- Lead Generation
- Campaign Planning
- Campaign Optimization
SEO
- Search Engine Optimization
- On-Page SEO
- Off-Page SEO
- Keyword Research
- Google Search Console
- Semrush
Website
- WordPress
Design & Content
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
Research
- Market Research
- Competitor Analysis
- Buyer Persona Development
- Audience Research
- Brand Audit
AI
- AI Tools for Marketing
- ChatGPT
- Canva AI & workflow tools
Blog
Notes from my work
Meta Ads · 6 min read
How to Analyze Meta Ads Campaign Performance
Three numbers sit at the top of every Meta Ads performance overview. Here is how I read them, and what the daily curve underneath adds.
Read articleMeta Ads · 5 min read
Understanding Cost Per Result in Meta Ads
Cost per result is the most quoted number in Meta Ads and the easiest one to compare incorrectly. Here is how I use it.
Read article
Research · 6 min read
How Buyer Personas Improve Digital Marketing
A persona is not a character sketch. Done properly it is a targeting document you can take straight into Meta Ads Manager.
Read articleTestimonials
Client & Professional Feedback
Feedback from people I've worked with and collaborated with.
Sample feedback shown as placeholders until verified testimonials are added.
"Vinod showed strong practical understanding of Meta Ads, campaign planning, audience research, and digital marketing strategy. He was willing to learn and apply concepts to real campaign work."
Digital Marketing Team
Kuoda Digital Solutions
"Vinod demonstrated a practical approach to competitor analysis, buyer persona research, keyword research, and campaign planning. His work was structured and focused on measurable marketing outcomes."
Marketing Project Feedback
Digital Marketing Project
"His ability to organize campaign information, research audiences, and turn marketing data into actionable insights was impressive. Vinod consistently focused on improving campaign performance."
Campaign Collaboration
Meta Ads Project
FAQ
Frequently Asked Questions
A few common questions about my work and services.
I work across digital marketing areas including SEO, Meta Ads, Google Ads, social media marketing, content marketing, keyword research, competitor analysis, audience research and campaign planning.
Yes. My portfolio includes practical experience working with Meta Ads campaigns, including messaging, Instagram profile visit and lead-generation campaigns.
Yes. My portfolio includes documented campaign work with real performance metrics such as messaging conversations, Instagram profile visits, leads, cost per result and ad spend.
Yes. My work includes keyword research, SEO analysis, competitor research and Google SERP research.
Yes. My portfolio includes audience research and buyer-persona work, including demographic analysis, interests, pain points, buying triggers and audience targeting recommendations.
Yes. I have worked on competitor research covering websites, social media activity, Meta Ads activity, SEO keywords and competitor positioning.
For freelance or project enquiries, you can contact me through the Contact form or WhatsApp.
You can contact me through the website contact form, WhatsApp, email or LinkedIn.
Taliparamba, Kerala, India.
Yes. Use the Contact Me section or the WhatsApp button to discuss your requirements.
Let's talk about your campaigns
Available for digital marketing roles, freelance projects and campaign work.