The Ordinary — Sales Campaign

A Meta Ads sales campaign focused on driving website purchases. I analyzed audience, platform, and placement performance to identify where conversions were being generated. The campaign delivered 7 website purchases at ₹190.72 per purchase from ₹1,335.03 in ad spend.

Drive website purchases.

Campaign type: Sales campaign

• Managed the sales campaign on Meta Ads Manager with a website purchases objective
• Analyzed audience performance to see where conversions were being generated
• Reviewed platform and placement delivery across the campaign
• Reported results from the Performance Overview data

• Selected a website purchases objective so results were tracked directly from the website
• Tracked website purchases and cost per purchase as the primary result metrics
• Analyzed age, gender and platform data to identify where purchases were generated
• Monitored ad spend against cost per purchase to keep the campaign efficient

A sales campaign optimized for website purchases delivered conversions below the peer median cost per purchase, with results concentrated in the audience and placements the data identified as strongest.