Most businesses in Kannur — showrooms, builders, clinics, cafés, hardware and glass suppliers — are choosing between an agency retainer, a freelancer and doing it in-house. The decision gets much easier once you stop comparing promises and start comparing evidence.
1. Ask for campaign numbers, not screenshots of likes
A strategist working in Kannur should be able to show the result metric, cost per result and spend for real campaigns. My documented work includes ₹2.00 per messaging conversation for a builder and ₹5.97 for a food brand — the same objective at very different efficiency, which is the sort of comparison that shows someone reads their own data.
2. Check that they understand the local buyer
Search behaviour in Kannur, Taliparamba, Payyanur and Thalassery is heavily local and heavily mobile, and a good share of enquiries land in WhatsApp rather than a form. Malayalam and English are both in play. Strategy that ignores this ends up optimising for the wrong action.
3. Look for Google Business Profile work, not just ads
- A complete, categorised Google Business Profile with real photos
- Consistent name, address and phone across every directory listing
- Location and service pages that answer what people actually search
- Reviews requested steadily rather than in one burst
4. Agree what reporting looks like before you start
Monthly reporting should state what changed, what it cost and what happens next. If a report cannot be summarised in three sentences, it is decoration.
5. Be realistic about budget and timeline
Paid campaigns can produce enquiries within days. Local SEO in a competitive category usually takes a few months of consistent work. Anyone promising page-one rankings in a fortnight is selling something else.
If you are comparing options in Kannur, my service page sets out exactly how I work, what I have run and what results were recorded — take that as your baseline and hold every other quote against it.
