Audience Research & Buyer Persona — Prestige Group

Developed a Meta Ads strategy and buyer persona for Prestige Group, targeting premium home buyers and NRI property investors. The research documents audience demographics, pain points, social platform behaviour, buying triggers, recommended campaign objectives and Meta interest targeting.

Develop customer profiles to improve marketing targeting for premium home buyers and NRI property investors.

Campaign type: Audience research & Meta Ads strategy

• Premium home buyers
• NRI property investors
• Age 35–60
• Monthly income ₹1,00,000+ / AED 12,000+
• Graduate / Postgraduate
• IT professionals, doctors, engineers, business owners, finance professionals, entrepreneurs

• Identified customer demographics
• Studied customer interests and behaviours
• Defined customer goals and challenges
• Created detailed buyer personas
• Recommended campaign objectives and Meta interest targeting

• Audience research: age 35–60, male and female, Indian nationality, married, young or established family
• Locations: Kerala, Bangalore, Chennai, Mumbai, Delhi, UAE, Qatar, Saudi Arabia, Kuwait, Oman
• Goals: build long-term wealth through property, generate rental income, own a premium home, secure the family future, upgrade lifestyle, invest in a trusted project, benefit from capital appreciation
• Pain points grouped into financial concerns, market concerns and trust concerns
• Facebook and Instagram behaviour mapped separately: what the audience follows and what it consumes
• Buying triggers: trusted developer reputation, prime location, premium amenities, attractive payment plans, high appreciation potential, family needs, NRI investment opportunities
• Top 20 Meta interests documented for targeting, including real estate, property investment, home ownership, luxury real estate and wealth management
• Recommended campaign objectives: lead generation, WhatsApp leads, video views and traffic campaigns
• Competitor analysis of major developers with their main strength and weakness

• Meta Ad Library
• Google Search
• ChatGPT
• Google Sheets

Positioning premium lifestyle plus investment opportunity from a trusted developer speaks to both affluent home buyers and NRI investors seeking lifestyle benefits and long-term investment value.