625
Messaging Conversations
₹5.97
Cost per Conversation
₹3,728.87
Amount Spent
July–August 2026
Campaign Period
01 — OVERVIEW
Managed and monitored a Meta Ads campaign for Yumms Treats focused on generating Instagram messaging conversations. The campaign generated 625 conversations at an average cost of ₹5.97 per conversation, with a total ad spend of ₹3,728.87.
02 — OBJECTIVE
Generate Instagram messaging conversations.
Campaign type: Messaging campaign
04 — WORK PERFORMED
- Assisted with campaign planning and setup on Meta Ads Manager
- Monitored daily delivery and messaging conversation volume
- Analysed cost per conversation against spend
- Reported performance from the Performance Overview data
05 — STRATEGY
- Selected a messaging objective so enquiries land directly in Instagram DMs
- Tracked messaging conversations started as the primary result metric
- Watched cost per messaging conversation to keep the campaign efficient
- Reviewed daily performance to spot drops and spikes in conversation volume
06 — PERFORMANCE
- Messaging Conversations625
- Cost per Conversation₹5.97
- Amount Spent₹3,728.87
- Campaign PeriodJuly–August 2026
Documented campaign result — figures taken from the provided campaign screenshot.
08 — KEY LEARNINGS
A messaging objective can produce a high volume of direct conversations at a low cost per result when the audience and creative match the offer.
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